Olivia Nalley

I am the Enrollment Management & Marketing Director at Virginia Chance School, where I bring together creative leadership and big-picture strategy to support enrollment, retention, and the overall family experience. My work spans enrollment planning, forecasting, marketing, and communications, with a central focus on helping families feel informed, welcomed, and supported from their very first interaction through their long-term relationship with the school.

 

As both an alumna and a parent of a Chance graduate, I’ve seen firsthand how the school nurtures already bright, motivated learners. The curriculum goes beyond academics, providing opportunities for higher-order thinking, creativity, and social-emotional growth. The engaging lessons, supportive two-teacher environment, and nature-based approach helped my child deepen his critical thinking, collaboration, and leadership skills - building on strengths he already had and preparing him to thrive among his peers. This experience inspires me daily as I work to create meaningful, enriching family experiences and guide enrollment strategy that supports students with high potential to reach their fullest capabilities.

 

This role is deeply personal to me. I understand the school from the inside out and care deeply about preserving what makes Chance special - its warmth, intention, and respect for childhood - while thoughtfully guiding its growth for today’s families. I work closely with senior leadership and all departments to align enrollment, marketing, and academic initiatives, ensuring a consistent and cohesive experience across the entire school community.

 

My background is rooted in visual storytelling and brand-building, with experience across education, civic initiatives, and corporate leadership. I hold a BFA in Commercial Photography from the Rochester Institute of Technology, and my approach blends creativity with clarity, collaboration, and care. I truly believe that effective enrollment work goes beyond just numbers and statistics; it's about connecting with families on a personal level.

 

At Chance School, we wholeheartedly embrace the belief that strong enrollment work blends both analytical insight and personal connection. Our dedicated team goes beyond statistics, striving to truly understand each family's individual journey and aspirations. We make the time to listen and engage, ensuring that every family feels valued and seen. This personalized approach is at the heart of what we do, creating a nurturing environment where families thrive alongside our students. By building these meaningful relationships, we help forge a vibrant community that reflects our core values, ultimately setting the stage for success for everyone involved at Chance School.

 

I am grateful for the trust of our leadership team, colleagues, and our lovely families, and I value listening as much as leading. Please feel free to reach out to me.

 

Outside of school, I enjoy time with my husband Joe and our son, exploring Louisville’s hiking paths, restoring our old yard, and sewing vintage felt appliqué kits - quiet, creative work I love.