Director of Marketing and Communication
I have a BFA in Advertising Photography from Rochester Institute of Technology. As a Virginia Chance School alumna, I am thrilled to come back to such a unique community of thought leaders and dedicated parents. The captivating experience that Chance provided me is why I have held it close to my heart and envisioned coming back in this capacity for many years.
I come to Virginia Chance School having a foundation in advertising photography, along with in-depth and varied marketing experience, giving me a unique perspective which helps enhance the Virginia Chance School brand. My background includes market research, developing advertising initiatives for downtown Louisville, and selling downtown Louisville residential developments.
More recently, I spent over six years at Greater Louisville Inc., where I designed marketing plans and campaigns, developed new brands and crafted psychographic approaches to selling. I also managed large communications projects such as website launches, annual reports, and social campaigns. For the two years at Atria Senior Living, I supervised a 40-person marketing team; the majority of the projects focused on web-based conversion techniques that I also utilize in this role.
I bring these keen insights and experiences to Virginia Chance School, fully aware that your insight and perspective is essential in developing effective marketing and communication pathways. I welcome you to connect with me on your thoughts. I am very excited to be back at Virginia Chance School and thankful to be given the opportunity to work on your behalf.
At home, I spend my time with my husband Joe and our two sons Isaac 15yrs, and Bastijn 6yrs- a Chance Kindergartener. We love to bike around downtown and hike at Bernheim Forest; you might spot us from time to time! When I have a few moments to myself, I sew felt applique kits I find from the 1940-1970s because the vintage themes and illustrations are lovely and bedazzled by hand embroidery of sequins; it's a labor of love.